V__matrix Software-defined IP-Routing & Processing Platform. Flexible - forceful - future-proof Some call it cloud, some call it virtualization – we call it: V__matrix. This new IP broadcast video core infrastructure product will change your idea of what a broadcast facility looks like from legacy to future, quickly transforming any broadcast installation into a flexible, future-proof production facility, addressing a wide range of workflows and supporting your transition to a totally IP-based environment. V__matrix is the first of its kind. Free from the restrictions of legacy hardware platforms it offers a completely virtualized real-time routing and processing infrastructure. Instead of connecting single purpose modular products in elaborate production chains the V__matrix is based on data center principles of flexibility, fabric computing and COTS economics and makes these available to any live production broadcast environment. Whether an OB truck, a TV studio or a broadcast operation center, V__matrix creates a fully virtualized core infrasturcture.